Gay engagement rings tiffany
The Flaw in Tiffany &#; Co.’s Same-sex Engagement Dial Ad
Image Courtesy of Tiffany & Co.
Everyone’s favorite breakfast shop and jeweler, Tiffany & Co. has just released a new engagement chime ad, “Will you?” featuring a adj life same-sex couple. Like an engagement, there’s plenty of reason to celebrate when a company diversifies its ad campaigns to involve more than just white heterosexuals. J. Crew, The Gap, JC Penny and Ray-Ban are just a few of the companies that are starting to cater to the LGBT market. However, before we pop that champagne there’s still plenty to consider.
To start, most people don’t verb that the engagement ring is actually consumer culture and not a tradition shaped over noun by social culture (for the tape, the wedding band is and dates back 2, years). Including LGBTs into ad campaigns is a great feat for media diversity and the gay community, but it does not imply this new media comes without its own flaws. When it comes to weddings, for one, the LGBT community now has to contend with the gender and consumer issues
Tiffany &#; Co. announces its first engagement ring for men
For the first time in its year history, Tiffany & Co has released a line of engagement rings for men.
The rings will feature a solitaire diamond and be known as The Charles Tiffany Setting, named for the company&#;s founder, Charles Lewis Tiffany.
A press release announced that the chime will be on hand in both emerald- and round-cut diamonds up to 5 carats. It describes the design as &#;a modern and bold departure from the traditional wedding band&#; with platinum and titanium designs that &#;revise a classic men&#;s style with powerful contours, a contemporary profile and feature a striking center diamond.&#;
The press release also lauded the company&#;s commitment to inclusivity.
&#;The Charles Tiffany Setting honors the jeweler’s long-standing legacy in love and inclusivity, paving the way for new traditions to celebrate our unique love stories and honor our most cherished commitments to one another.&#;
While men&#;s engagement rings are not a new conce
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Engagement Rings for Men: Where&#;s Tiffany&#;s Pride?
Tiffany & Co. was out and proud in January when it unveiled its first ever ad featuring a same-sex couple. My predecessor Danielle Max devoted a whole Memo to its headline-grabbing break with tradition.
"Kudos to Tiffany & Co. for its latest ad campaign, which features a range of "modern" couples on the path to matrimony," she wrote. "Among them is a same-sex couple who in Peter Lindbergh&#;s photograph glare as perfect as the steps of the New York brownstone on which they are sitting."
So I was a little surprised when the same jeweler unveiled its first ever range of engagement rings for men. And seemed to tone down, or almost overlook, the whole LGBT message. I scoured the press free Tiffany issued at the end of last month for mention of same-sex marriage.
"This spring, Tiffany & Co. debuts The Charles Tiffany Setting, its first men&#;s engagement chime featuring a bold solitaire diamond," reads its introduction.
"Named after founder Charles Lewis . . .